Sophie Choudry madame signs brand ambassador ,After having launched the Winter Icons, Madame – the apparel brand for young women – has signed former VJ, singer and Bollywood actress Sophie Choudry as its brand ambassador.

Announcing the new tie-up, Bipan Jain, managing director of Madame says, “Madame stands for superb quality, innovation and international styling, which resonate with Sophie’s suave and charismatic personality.”

“Sophie has all those dimensions that have an instant connect with our target group. Her sense of fashion reflects the aspirations of millions of young females,” Jain said.